Run Like re:center Book a Pipe Audit
Run Like re:center

You got into this to serve people.

Then the OTAs and the never-ending backlog took over. I built re:center in Costa Rica to take reservations 8 to 12 months out. Now I help hotel and retreat operators do the same, so you can be out on the floor with your guests instead of shaking trees 20 days before.

Book a Pipe Audit What it covers
Portrait of Ben Lee smiling, outdoors in warm light
At re:center
Step 1Watch this first. Three minutes on who the audit is for and what it costs.
Step 2Then book your Pipe Audit.
8-12Months out we take reservations
90%Direct bookings
$1M+Retreat pipeline
$0Paid ads, outside funding
Recognized worldwide
Ben Lee in conversation across a wooden table, with a notebook and a mug
What nobody tells you

Everything rides on you.

Everything rides on you, from the credit cards and the loans to the investors, your staff, and whoever called in sick this morning. Nobody tells you that when you buy the land or take over a business, and there's really no community to lean on either. On top of that you're learning org charts, housekeeping standards, which booking engine to use, which tools to trust, the WhatsApp line, the iMessage line, all of it.

If you build the temple, they will come. They don't.

So about 20 days out you turn on Facebook and Google, hire a Booking.com consultant, and start pulling levers to shake some trees. How do I know this? I've been there. I built re:center from scratch with no investors and zero experience in construction or running a hotel.

I can help.

Sound familiar

Which of these is you this week?

Tap the ones that are true.

The proof is the lodge

At re:center we take reservations 8 to 12 months out, with no paid ads and no investors.

We run a small team on about $900 a month in software, 90% of our bookings come in direct, and we've built a seven-figure retreat pipeline. re:center is the first nervous system regulation lodge of its kind, and it's recognized around the world.

  • Where our room revenue comes from
    FY2025
    Jan to Aug 2026
    Direct and retreat bookings together: 64% to 93%. OTAs: 36% to 7%. Source: re:center P&L, share of room revenue.
  • Reach10M+ views on re:center's Instagram alone
Looking down from an A-frame loft through tall windows at a man and a dog on a jungle deck
Signature A-frame, re:center
Guests lounging around a small pool under a shade sail
Recovery Day at re:center
Black and white portrait of Ben Lee laughing
Who's talking

Hey, I'm Ben Lee.

In 2008 I dropped out of college and opened Kitchen 24, Hollywood's first 24-hour diner, which did $2.5 million in its first year. After that I built Rootstrap, an agency that grew to $25 million at its peak, and later I became the first-ever CMO at Formula.Monks, managing a $200 million book of business. Then I built re:center from scratch, having never run a hotel. You have to be a little crazy to start something like this, and I think that's the good kind of crazy.

After 20 years in technology, I think productization is the secret. That's how I built re:center: I productized the business from the ground up and built tech into every guest touchpoint. Content is how it fills.

Runs the build with you

Renso Costantino

General Manager at re:center. Fifteen years at Hyatt, including building the rooms division at Park Hyatt Marrakech from pre-opening.

When you need one

Specialists we bring in

Revenue, content and systems people, matched to what your property needs.

I've generated over 700 million views, personally led a $25M pipeline from my organic content.

A LinkedIn post by Ben Lee showing 840,117 views of the post in the feedRolling Stone UK: Amid a global tech takeover, Ben Lee is betting on digital detoxing with the re:set, November 2024

I closed Tony Robbins for $2.5 million from a single LinkedIn post.

And worked with top-tier brands
In their words

Founders I've helped.

“Ben transformed our business foundation, and our revenue reflected it immediately. … What we got was complete transformation. Ben helped us reorganize our team, clarify founder responsibilities, and create sustainable systems. The result? We grew from $500K to $1.2M in less than 15 months. … He shifted our mindset from lifestyle business to scalable company.”
Mona PicassoCo-Founder, AWeekAwake
$500K to $1.2MRevenue, in under 15 months
“Because of you, I turned my company around in 6 months. I have $9 million in pipeline. The way I approach my business has changed forever because of you.”
Lauren GrechCEO, LLG Media
$1.2M to $9MPipeline, Oct '23 to Mar '24
“Having Ben coach me transformed my agency. We grew by 250% and boosted conversions by 50%.”
David KimCEO, SwipeRight Media
250%Growth, Nov '22 to May '23
Two people working through a laptop at a table on a jungle terrace
A guest getting a nervous system scan at re:center
Where we start

Everything starts with a Pipe Audit.

We look at the tools you pay for, the people you have, and where your time goes. Then we show you where money leaks, what to cancel, and what to fix first.

  • Every tool and contract, with a cancel list
  • Your staff and resourcing, mapped to the work
  • Where guests drop out between first look and booking
  • The first three fixes, in order of money
  • A 12-month plan to get reservations coming in 8 to 12 months out

AI helps with the repetitive work: replies, quotes, follow-up. You get back on the floor with your guests. The live experience stays yours.

Ways to work together

Start with the audit. Add the rest when you're ready.

Pipe Audit

One week. We go through your tools, your team, and where bookings slip away, and you walk out with a cancel list, your first three fixes, and a 12-month plan. Credited in full toward the Rewire if you start within 30 days.

$4,500
Book the audit

Rewire

About 30 days. We fix the leaks and set up the booking and follow-up flow that keeps the calendar full, working alongside your team, and leave you a written playbook.

$15,000
Ask about it

Full Stack

About 60 days. Everything above, plus the content system that fills the calendar without paid ads, and booking, onboarding, check-in and in-stay flows branded as you.

$30,000
Ask about it

Prices in USD. Support after the build is month to month. Cancel anytime.

One question

Do you want a lifestyle business or a growth business?

I've built both. Tell me which, and I'll tell you where to start.

I run a property I'm opening one
Or write to ben@benlee.ventures. I read every one. P.S. The $4,500 audit fee is credited in full if you move to the Rewire within 30 days.
A blue plunge pool seen from above, surrounded by jungle, decking and a shade sail
The plunge pool at re:center